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The Lean Canvas template is a worksheet for capturing and exploring early-stage business or product concepts. The template is based on a methodology elaborated by Ash Maurya in his blog and in his book entitled Running Lean. Ash's Lean Canvas is in turn based on the Business Model Canvas as described in the book Business Model Generation developed by Alex Osterwalder et al.
Eric Ries, Series Editor THE LEAN STARTUP SERIES RUNNINGAsh Maurya LEAN Iterate from Plan A to a Plan That Works n. Praise for Running Lean, Second Edition. “In Running Lean, Ash Maurya lays out a clear, practical plan for giving your startup the best possible chance. We used his approach at Year One.
Copyright (c) 2012. Designed by Rod Waldhoff, based on work by Ash Maurya and the Business Model Foundry, and released under the Creative Commons Attribution-ShareAlike 3.0 Unported license (CC BY-SA 3.0).
Files
- ©2014 TCX Inc 16 Anything worth copying (technically and business-wise) WILL be copied! Anticipate that the competition will try to out-run you! “Unfair Advantage” are things that cannot be easily copied or bought.
- The Lean Startup, Ash Maurya’s Running Lean, Alex Osterwalder, Proposition Design. Not forgetting Ash Maurya, Lean Canvas, School of Computing and Informatics. So just open up the file, save a copy to edit, and then fill in the boxes in order.
lean-canvas.odgis the 'source' version of the template, an OpenDocument graphics (ODG) file created with OpenOffice and/or LibreOffice.lean-canvas.pdfis a Portable Document Format (PDF) export of the template, suitable for printing.
Credits and Sources
- Both Ash's Lean Canvas and the Alex's Business Model Canvas are licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported license (CC BY-SA 3.0).
- The 'fire' symbol was designed by Alan Hussey, from The Noun Project (CC BY 3.0).
- The 'fire extinguisher' symbol was designed by Roger Cook of AIGA and Don Shanosky of the U.S. Department of Transportation (Public Domain).
- The 'key' symbol was designed by Egor Culcea, from The Noun Project (CC BY 3.0).
- The 'snowflake' symbol was designed by the U.S. National Park Service (Public Domain).
- The 'tower' symbol was designed by Matthew R. Miller, from The Noun Project (CC BY 3.0).
- The 'railroad' symbol was designed by Luis Martins and released with 'No Rights Reserved' (CC0).
- The 'ticket purchase' symbol was designed by Roger Cook of AIGA and Don Shanosky of the U.S. Department of Transportation (Public Domain).
- The 'wallet' symbol was designed by Hakan Yalcin, from The Noun Project (CC BY 3.0).
- The 'piggy bank' symbol was designed by Patrick Brentano, from The Noun Project (CC BY 3.0).
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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the p..more
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the p..more
Published March 6th 2012 by O'Reilly Media (first published January 1st 2012)
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SébastienVous pouvez en être informé via ce site : Cliquez ici - Wirp
Hamzah KattanThere's perhaps just a couple of illustrations, a quick look at the author's blog will reveal the big picture immediately. This book is methodical and…moreThere's perhaps just a couple of illustrations, a quick look at the author's blog will reveal the big picture immediately. This book is methodical and procedural, many view that as a con but I find it to be its main strength. It's all about its details, go for it.(less)
Before Starting a Startup..read these 123 books — 247 voters
Recommended Books for Startups 154 books — 246 voters
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Rating details
Mar 09, 2017Sudnya rated it it was amazing
*notes to self*
>> Why are start ups hard?
Because the product market fit takes multiple iterations. Most learning happens after the product is released, so get to that point soon.
Know HOW to listen to customers, not just what they say. Customers might not know what they need, but there will be a recurring theme of pain points. Don't Pitch in customer interviews, listen.
Iterate enough on the idea and product before running out of resources (not just $$, but time!)
Get out of the building fo..more
>> Why are start ups hard?
Because the product market fit takes multiple iterations. Most learning happens after the product is released, so get to that point soon.
Know HOW to listen to customers, not just what they say. Customers might not know what they need, but there will be a recurring theme of pain points. Don't Pitch in customer interviews, listen.
Iterate enough on the idea and product before running out of resources (not just $$, but time!)
Get out of the building fo..more
Mar 22, 2012Rob rated it liked it
Ash Maurya describes his book as follows:
Which, for me, was originally off-putting. Why? When I was reading the blurb, I focused in on the words innovate and iterate and blocked out venture and bootstrapping. I came at this book as an engineer, not as an entrepreneur. And my initial enthusiasm quickly waned: is this going to be one of those self-important business books? But pretty quickly, I fig..more
Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success.
Which, for me, was originally off-putting. Why? When I was reading the blurb, I focused in on the words innovate and iterate and blocked out venture and bootstrapping. I came at this book as an engineer, not as an entrepreneur. And my initial enthusiasm quickly waned: is this going to be one of those self-important business books? But pretty quickly, I fig..more
Jun 27, 2013Mya rated it it was amazing
If you've read 'The Lean Start-up' and were left wondering 'that's cool, but HOW', then this is the book for you. Written using a Lean Start-up approach over a period of two years, this is a quick and easy read with some awesome examples and case studies. The book provides basic tools (to the level of templates for conversations) on (1) how to ensure you're actually solving a problem that people need solved and (2) that the solution you propose is something that solves the problem and that peopl..more
I recommend reading the following books before jumping on this one:
-The Lean Startup by Eric Ries
-Business Model Generation by Alexander Osterwalder and Yves Pigneur
-Value Proposition Design by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur.
This will create a wider range of understanding of what the Lean Startup is all about. I also recommend jumping on Ash's new book: Scaling Lean as it is a continuation of this book (In terms of scaling the Business)
-The Lean Startup by Eric Ries
-Business Model Generation by Alexander Osterwalder and Yves Pigneur
-Value Proposition Design by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur.
This will create a wider range of understanding of what the Lean Startup is all about. I also recommend jumping on Ash's new book: Scaling Lean as it is a continuation of this book (In terms of scaling the Business)
The book is amazing. You should read lean start up by Eric Ries. This will help you a lot. The book is informative and useful. Highly recommend.
Every startup has it’s good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.
Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.
Generally, problem with this ki..more
Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.
Generally, problem with this ki..more
Feb 10, 2017Lindsay Nixon rated it really liked it
This is possibly the best 'business' book I've read and the single page business plan is brilliant. If you're thinking about starting a business or have a business that you want to improve, this is a terrific book.
Jun 04, 2018Jurgen Appelo rated it really liked it
Deep dive into lean strategy and lean experiments. Great book.
Jul 25, 2013Jay Weeldreyer rated it liked it
If you're an internet entrepreneur, this is a book that should be found in your bag or on your desk, dog-eared and well worn. When they introduced the idea of a 'Lean Startup,' Eric Ries and Steve Blank challenged entrepreneurs and investors everywhere with a new Grand Theory about how startups work, what they do, and how they can be more successful. But there was little indication of how to translate those ideas into workable, real-world scenarios.
Running Lean is the first book I've encountered..more
Running Lean is the first book I've encountered..more
This is a book on starting a new enterprise, which actually does not necessarily have to be a formal startup. I can see its lessons in my current role as a professor, who is not in the standard tenure track. In many ways, because I have to be regularly answering the question of what my position is it sometimes falls into this. This book is helping me frame how I present myself and propose new projects, in particular trying to establish a long-term stable position for myself.
In particular, the id..more
In particular, the id..more
Jul 12, 2017Ahmad hosseini rated it really liked it
What is running lean?
It is a systematic process for iterating from plan A to a plan that works, before running out of resources.
The essence of running lean can be distilled into three steps:
1. Document your plan by Lean canvas
2. Identify the riskiest part of your plan by researching, interviewing, MVP and etc.
3. Systematically test your plan by iterating
This book is for managers, developers and entrepreneurs, and all those who plan to start their own IT business. In that, the author shares his..more
It is a systematic process for iterating from plan A to a plan that works, before running out of resources.
The essence of running lean can be distilled into three steps:
1. Document your plan by Lean canvas
2. Identify the riskiest part of your plan by researching, interviewing, MVP and etc.
3. Systematically test your plan by iterating
This book is for managers, developers and entrepreneurs, and all those who plan to start their own IT business. In that, the author shares his..more
Recommended by Henri Shi from his VeloCity Campus 'Lean Business Model' workshop.
I would label this book as a MUST READ for anyone trying to create a start-up or get started on a project.
The original 'Lean Startup' book by Eric Ries introduces the theories behind the Lean Methodologies. It's interesting, but it leaves you not knowing exactly where to start.
This book, in contrast, is very detailed and practical. It shifts away from 'what to think,' towards 'what to do.'
Examples:
How to fill out a..more
I would label this book as a MUST READ for anyone trying to create a start-up or get started on a project.
The original 'Lean Startup' book by Eric Ries introduces the theories behind the Lean Methodologies. It's interesting, but it leaves you not knowing exactly where to start.
This book, in contrast, is very detailed and practical. It shifts away from 'what to think,' towards 'what to do.'
Examples:
How to fill out a..more
A good book is a one that you read once and highlight several quotes from it to keep them for later reference , while a great book like this one is where your read it at least twice, refer to it from time to time while applying each advice in it, and you get to stop quoting from it as you'll find yourself at then end referencing the whole book after a lot of hesitation about which part deserves quoting more than the other.
I've just finished the first round of reading it and returned back to its..more
I've just finished the first round of reading it and returned back to its..more
This book is a worthy follow up to 'Lean Startup' by Eric Ries. Instead of focusing on the principles of lean startup (which original book did extremely well), 'Running Lean' is presenting exact recipes on how to specify, validate, develop and introduce new product to market. While this knowledge obviously applies to startups, I think this way of doing things applies to any product where uncertainty is very high. For this reason, I'd recommend this book not only to people who want to start their..more
If you plan on founding your first start up and you could only read one book, you would be well served to pick Running Lean. More practically oriented the Eric Ries' The Lean Startup, it contains enough theory to help you understand why his practices work. A true handbook on how get right the hardest parts of starting up your company. The clear directions and advice left me feeling like I really could use lean practices if I ever found myself in a technology start-up.
Jan 04, 2016Sakis Triantafyllakis rated it it was amazing
Very clear examples and ways to track your progress and optimise all procedures in your company/startup. Attention to detail is vital in the business world and this book proves it!
Practical examples for applying lean startup principles
Running Lean is very well thought out. .and tested! It talks through the thought process for creating a business.
Having worked at one of the early companies to follow what became the 'Lean' process: 'IMVU' it is very interesting to see the development and refinement of many of the concepts.
Some of the key points that changed my mind and surprised me were:
1) Start by charging a price: If you don't charge a price up front, you will get a lot of users who sign up, and use the product, but are neve..more
Jun 01, 2018Angela Lam rated it Having worked at one of the early companies to follow what became the 'Lean' process: 'IMVU' it is very interesting to see the development and refinement of many of the concepts.
Some of the key points that changed my mind and surprised me were:
1) Start by charging a price: If you don't charge a price up front, you will get a lot of users who sign up, and use the product, but are neve..more
Ash Maurya Lean Canvas
it was amazingRecommends it for: Entrepreneurs, People handling business/product development
Shelves: business-entrepreneurship, readingraphics, product-development
If you loved 'Lean Startup' and the idea of bootstrapping, but don't know how to apply it in real-life, this is for you.
This book really helps to break it down into a step-by-step process where you can validate your business assumptions before you sink in tons of time and resources building something that doesn't sell.. wish I read it years ago!
Basically, the Running Lean process involves 3 parts
• Document your initial plan in 1 page (using the Lean Canvas);
• Identify the riskiest parts of the..more
This book really helps to break it down into a step-by-step process where you can validate your business assumptions before you sink in tons of time and resources building something that doesn't sell.. wish I read it years ago!
Basically, the Running Lean process involves 3 parts
• Document your initial plan in 1 page (using the Lean Canvas);
• Identify the riskiest parts of the..more
Dec 29, 2017Hugh Mason rated it it was amazing
Throughout the 20th century, technology amazed us. Faced with so many new possibilities we learned to ask the question 'Could it be done?' and, typically, well-resourced large company R&D departments toiled for years and often they showed us that the answer was yes. But quite often they also created products that failed because they didnt fulfil a real need, despite having burned up millions of dollars and years of effort by talented people.
Now, in the 21st century, many of us have learned t..more
Now, in the 21st century, many of us have learned t..more
Nov 16, 2018Jeff Mousty rated it really liked it
I liked this book, but would recommend reading 'The Lean Startup' first since its a book created off implementing that model. I think it does a very good job walking you through the 'lean canvas' methodology to determine if you have a problem worth solving and what your unique value proposition (UVP) is.
This book brought two things to mind over and over for me internally: keep breaking the problem and/or work down smaller and are you truly solving for a single customer segment and is it the rig..more
This book brought two things to mind over and over for me internally: keep breaking the problem and/or work down smaller and are you truly solving for a single customer segment and is it the rig..more
The book is both interesting to read and give you a lot of tool for running a startup. I do not think reading the book from start to finish is the best way since there are so many tips and tricks that you need to think about and reflect upon and that you can apply to your startup. You need to be an active reader while reading the book otherwise it is just waste of time and you are reading the wrong category of books.
I liked the style of his writing and that we could follow the startup 'Cloud fir..more
I liked the style of his writing and that we could follow the startup 'Cloud fir..more
Personally, I think this is the best book about A to Z on how to build a startup. While reading The Lean Startup by Eric Ries, even until now, I don't know how to implement many things that described there.
The Lean Startup, in my opinion, generally don't have many implementable steps that are contextual to one's strive in building a startup from scratch. In contrast, Running Lean explained it with implementable actions and really suited for my current context and situation, ranging from validati..more
The Lean Startup, in my opinion, generally don't have many implementable steps that are contextual to one's strive in building a startup from scratch. In contrast, Running Lean explained it with implementable actions and really suited for my current context and situation, ranging from validati..more
Read Running Lean to learn about the Lean Startup methodology and the Build-Measure-Learn loop. This book shouldn't be taken as gospel and there's some danger to things like pivoting. It's difficult to determine what 'minimum' and 'viable' mean. This book and Lean Startup movement teach you to experiment and fail fast. Failing fast isn't always the right way. You need to fight through the struggle to make your business work. The scientific method is important to identify what works at a micro le..more
This is basically a very good, very practical guide to doing the 'lean startup' methodology.
Some of the other books talk a lot more on the theory and motivating WHY you should do a lean startup, this book focuses much more on the practical nuts and bolts of HOW EXACTLY you do it.
I liked how he explained that he applied the lean startup concept even to the WRITING of this book!
Talk about eating your own dog food! :-)
To summarize:
(1) TALK RELENTLESS TO YOUR CUSTOMERS
(2) ITERATE ITERATE ITERATE
Some of the other books talk a lot more on the theory and motivating WHY you should do a lean startup, this book focuses much more on the practical nuts and bolts of HOW EXACTLY you do it.
I liked how he explained that he applied the lean startup concept even to the WRITING of this book!
Talk about eating your own dog food! :-)
To summarize:
(1) TALK RELENTLESS TO YOUR CUSTOMERS
(2) ITERATE ITERATE ITERATE
it would make more sense to first read The lean startup by Eric ries, and then Running lean.
while the former lays the foundation on which the Lean movement takes place, and answers the WHAT, the latter dives into the details that make the difference between failure and success. in other words, it works on the HOW.
while the former lays the foundation on which the Lean movement takes place, and answers the WHAT, the latter dives into the details that make the difference between failure and success. in other words, it works on the HOW.
Sep 13, 2018Dushan Hanuska rated it it was amazing
Excellent, well-written book that is easy to read. If you operate in a start-up environment, do not read this book. STUDY it. Every chapter was full of inspiration and advice that I wish I had acquired already, but it's never too late to learn and improve. I will keep it on a shelf next to me and use it frequently as a reference.
Ash Maurya Lean Stack
Jul 11, 2018David Dikman rated it it was amazing · review of another edition
Brilliant followup to Lean Startup
Lean Startup is a great first read outlining this approach to doing startups. Running Lean is instead the practical recipe to the theory giving very hands on advice on how to run your business. It is definitely more aligned to software and especially SaaS products but still worth a read.
Lean Startup is a great first read outlining this approach to doing startups. Running Lean is instead the practical recipe to the theory giving very hands on advice on how to run your business. It is definitely more aligned to software and especially SaaS products but still worth a read.
Jan 13, 2019Kevin McDonagh rated it it was amazing
“Customers don’t know what they want.” It is not your job to ask your customers for a list of features. Rather, it’s to understand their problems and solve them with a compelling solution. - Ash Maurya
The most practical guide to getting started with a Lean process. This book is really all you need to hit the ground running.
The most practical guide to getting started with a Lean process. This book is really all you need to hit the ground running.
Oct 23, 2018Johnny Graber rated it it was amazing
A good addition to the ideas from The Lean Startup. It continues where Eric Ries ended and adds a lot of ideas to validate your startup. The lean canvas is one of those ideas and can help you to identify the parts you should validate first. His examples show in detail what you can do and how to get useful feedback.
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'Life's too short to build something nobody wants.'
I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these..more
I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these..more
“Life's too short to build something nobody wants.” — 10 likes
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